It's like all my self consciousness went out the window when I was in that costume and I was able to dance and have wonderful moments. That was a gas, that was really fun.īNET: How would you rank your performance? What did you do well, what did you do not so well?įoster: I think I did horribly at every task other than Mr. I also had the rare fun experience of being able to put on a 7-foot bowling pin costume and dance around Hollywood Boulevard entertaining kids and their families as a big, giant mascot.
#Lucky strike bowling how to#
Pin Was an 11īNET: What are some of the jobs you did on the show?įoster: I bartended in Hollywood, I served food and beverages in Manhattan, I learned how to work with the machines as a mechanic in West Nyack and I worked on the shoe desk spraying shoes but also putting people on and off lanes in Houston. Undercover Boss: Lucky Strike CEO Throws One in the Gutter Mr. To me it was all about the integrity of the heart. That was so moving to me because he was gracious and kind to me as a fumbling shoe desk guy, as Aaron Johnson, but he was not thrown by my title or my position. And I said, "Well, do you know who I really am?" He said, "I have no idea." I said, "Well, I'm Steven Foster, CEO." He looked at me and he said, "You're the same man, the same heart." Germaine in Houston looked me in the eye when I asked him, "Who am I?" He said, "You're Aaron Johnson." Just like that, straight in my eyes. When we brought the folks I worked with on the show to Hollywood, they were expecting to talk about their experience and they still didn't known who I was. My picture's been out and about in some of the units, so I didn't really know if people would think, oh my God, that guy's wearing a head piece and it's really Steven. But the wig was the main disguise.įoster: Yeah, I think it did. Undercover Boss: Lucky Strike CEO Throws One in the Gutter The Same Man, the Same HeartīNET: What did you do to disguise yourself?įoster: I wore a wig. And how would I be treated as an older applicant for an entry-level job? So I wanted to find out whether that kind of heartbeat that I referred to before is alive and well at all levels of the company. Ultimately, we are all about entertainment, we all are about creating joyful moments for our guests. By coming in as an entry-level applicant, it allowed me to interact with the company at that place where it really does live and breathe, and that's why I went on the show. When I typically walk into a unit, because I'm the CEO, people approach me and respond to me as the CEO and I don't believe I get a really clear view. And I felt that we've established the brand, a lot of people know what Lucky Strike is, but have I really stayed in tune with the little, subtle heartbeats, the little pulses that are the key to the success of this company? We're eight years old, so it's still quite young with a lot of growth ahead of us.
Undercover Boss: Lucky Strike CEO Throws One in the Gutter Finding the HeartbeatīNET: So why did you decide to go on the show? What was your motivation?įoster: My motivation in deciding to do the show was really to have an inside look at our company, which has maybe reached an early adolescent stage.
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